What is a TikTok Pixel?
The TikTok Pixel is a powerful tool that helps advertisers track user interactions on their website, such as page views, add-to-cart actions, and purchases. This JavaScript code sends data back to TikTok, allowing for better ad performance analysis, audience targeting, and campaign optimization. With features like conversion tracking, advanced matching, and custom parameters, the Pixel enables data-driven strategies that improve results. Setting it up through TikTok Ads Manager is straightforwar