How to Advertise on TikTok in 2025: A Complete Guide for Businesses

With over 1 billion active users worldwide, TikTok has emerged as a dynamic platform for businesses aiming to enhance brand visibility and drive sales. TikTok Ads offer a unique opportunity to connect with a diverse audience through engaging short-form videos. This guide provides a step-by-step approach to launching successful TikTok advertising campaigns.

What Are TikTok Ads?

TikTok Ads are paid promotional content displayed within the TikTok app, designed to increase brand awareness, promote products, and drive user actions. These ads can direct users to external websites, e-commerce platforms like Shopee, Lazada, Tiki, or social media pages such as Facebook and Instagram.

Despite TikTok's vast user base and potential reach, many businesses have yet to capitalize on this platform. Understanding the different types of TikTok Ads and how to effectively implement them is crucial for maximizing return on investment.

Types of TikTok Ad Accounts

1. Self-Serve Ad Accounts

Self-Serve accounts allow businesses to independently manage their advertising campaigns, including budgeting, ad creation, and performance monitoring.

Advantages:

- Full control over ad budgets and formats.
- Flexibility to optimize, pause, or resume campaigns at any time.
 

Disadvantages:

- Limited support during campaign setup and troubleshooting.
- Requires substantial budget and expertise to manage effectively.
 

For businesses new to TikTok advertising, the Self-Serve option may present challenges due to the steep learning curve and lack of immediate support.

2. Agency Ad Accounts

Agency accounts are managed by authorized TikTok partners or agencies, providing comprehensive support throughout the advertising process.

Benefits:

- Expert assistance in campaign setup, optimization, and performance analysis.
- Access to exclusive features and promotional opportunities.
 

Recommendation:

If you're new to TikTok Ads, consider partnering with a certified agency like Tikasol. With expert support and proven strategies, Tikasol helps businesses launch effective, results-driven TikTok campaigns.

Preparing to Launch TikTok Ads

To ensure a smooth advertising experience on TikTok, businesses should undertake the following preparatory steps:

1. Create a TikTok Ads Account

Register for a TikTok Ads account through an official TikTok partner in your region. Upon approval, you'll gain access to the TikTok Ads Manager platform.

2. Set Up Payment Methods

TikTok currently accepts payments via international credit or debit cards, including Visa, Mastercard, and JCB. Ensure your payment method is ready to facilitate ad spend.

3. Fund Your Ads Account

Deposits may take 3-5 business days to reflect in your account. It's advisable to fund your account in advance of launching campaigns to avoid delays.

4. Develop a Landing Page

Create a dedicated landing page to capture user information and drive conversions following ad engagement.

5. Produce Engaging Video Content

Prepare compelling video ads, particularly for In-Feed formats, which are suitable for businesses with moderate advertising budgets. Ensure your videos include clear calls-to-action directing viewers to your landing page.

Optimizing TikTok Ads for Success

Follow these steps to enhance the performance of your TikTok advertising campaigns:

1. Define Campaign Objectives

Within the TikTok Ads Manager, select from the following campaign objectives:

• Awareness: Maximize reach to expose your brand to a broader audience.
   

• Consideration: Drive traffic to your website, increase app installs, or gather leads.
   

• Conversion: Encourage specific actions such as purchases or sign-ups on your site.
   

2. Set Campaign Name and Budget

Assign a distinctive name to your campaign (up to 512 characters). Choose between a daily or lifetime budget, and decide whether to set a spending limit or allow unlimited spending based on your marketing goals.

3. Configure Ad Groups and Placements

Each campaign can contain multiple ad groups (up to 999). Within each group, define targeting parameters, ad placements, scheduling, and specific budgets to tailor your reach effectively.

4. Target the Right Audience

Utilize TikTok's targeting options to reach users based on:

- Gender
- Age
- Location
- Language
- Interests
- User behavior
 

5. Schedule Your Ads

Determine the start and end dates for your campaign. Implement dayparting strategies to display ads during peak engagement times for your target audience.

6. Choose Bidding and Optimization Strategies

For newcomers, selecting the "Standard" delivery type is recommended. Set your bid strategy based on desired outcomes, such as cost-per-click (CPC) or cost-per-impression (CPM), aligning with your budget and campaign goals.

7. Create Your TikTok Ads

Develop high-quality video ads that resonate with your audience. Ensure your content complies with TikTok's advertising policies and includes clear calls-to-action to drive user engagement.

Launch Your TikTok Ads Campaign with Tikasol

With years of experience in digital advertising, Tikasol is proud to be one of TikTok’s official global partners — trusted by brands to deliver results-driven campaigns. Our proven expertise and reputation make us the ideal choice for businesses looking to grow through TikTok Ads.

Strategic TikTok Ads Solutions to Boost Sales & Optimize Costs

- Zero transaction fees
- Free deposit & withdrawal services
- Tax-free campaign management
- 24/7 dedicated support & expert consultation
 

Partner with Tikasol today to scale your business efficiently and effectively on TikTok!