11 TikTok Ad Formats You Might Not Know
TikTok is no longer just an entertainment app — it’s now a serious tool for marketers. With over 1 billion users and a growing eCommerce culture, TikTok Ads give brands a unique chance to reach targeted audiences through creative, engaging formats.
At Tikasol, we help businesses like yours launch TikTok ads safely, effectively, and without getting their accounts disabled. In this article, we’ll break down 11 popular TikTok ad formats and how you can use them to grow your business.
1. In-Feed Ads
Appear naturally in the “For You” feed, similar to organic videos. Perfect for performance-driven campaigns with clear call-to-actions like “Shop Now.”
👉 Tikasol Tip: Use native-style creatives that look like regular TikTok videos — they perform better!
2. TopView Ads
Top View ads appear immediately when users open the TikTok app, displaying a full-screen video for 3-5 seconds before automatically transitioning into an In-Feed ad. This premium placement delivers unmatched brand visibility while driving optimized conversions through customizable CTA buttons.
4. Branded Hashtag Challenge
Encourages user-generated content using your brand’s hashtag. Ideal for viral growth and organic engagement.
🛠 Need help crafting a high-converting challenge? Tikasol offers strategy & creative support.
5. Branded Effects
Custom stickers, filters, and effects users can apply in their videos. This helps your brand go viral through playful interaction.
6. Spark Ads
Boost existing organic videos (yours or influencers') into paid ads while keeping all likes, shares, and comments. Excellent for building trust and authenticity.
TikTok Shopping Ads: The Complete Guide for 2025
TikTok Shopping Ads, also known as TikTok Shop Ads, refer to a suite of three new ad solutions designed to help sellers promote products directly from their TikTok Shop. These formats offer various ways to display products within the platform, enhancing the shopping experience and driving sales.
The latest TikTok Shopping ad solutions include:
1. Video Shopping Ads
Video Shopping Ads allow users to purchase products directly from in-feed videos. This ad format leverages the product display capabilities of Collection Ads, combined with TikTok's smart delivery algorithm to reach high-intent buyers who are in the final stages of the purchase journey.
Key Benefits:
- Seamless in-feed shopping experience
- Intelligent targeting for better conversions
- Perfect for promoting top-performing products
2. Live Shopping Ads
Live Shopping Ads use live stream events as promotional content. Viewers can interact directly with the seller during the live session and make purchases via product links or pinned product cards shown on-screen. This format encourages real-time engagement and impulse buying.
Key Benefits:
- Real-time interaction with shoppers
- Drives urgency and engagement
- Ideal for flash sales and product launches
3. Catalog Listing Ads
Catalog Listing Ads showcase one or more products from the same category in a scrollable product list format, similar to Collection Ads. Advertisers use the auction-based bidding model to secure optimal placement within TikTok's ad ecosystem.
Key Benefits:
- Highlight multiple related products
- Scrollable catalog for easy browsing
- Boosts visibility via competitive bidding
Why Work With Tikasol?
Running TikTok ads is easy. Running them profitably and safely is not.
At Tikasol, we specialize in:
- Running ads without getting banned or disabled
- Structuring TikTok ad accounts and payment profiles correctly
- Optimizing campaigns for better ROI
- Offering hands-on support from real ad experts
👉 Want to advertise on TikTok the smart way?
Contact Tikasol today and let us help you run ads that convert and comply.
